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9dcc is a crypto-native luxury house and lifestyle platform that incorporates the Web3 spirit. Launched by fashion industry changemaker gmoney, 9dcc aims to reinvent the luxury fashion industry by offering limited edition luxury items that are paired with NFTs used to prove ownership and authenticity of the product. The luxury brand also plans to elevate the consumer-brand relationship through additional digital offerings and physical experiences, and plot the future path for luxury fashion. 9dcc simultaneously reinterprets centuries-old traditions of house codes and offers a fresh take on fashion for a digital-first consumer, whose views on fashion and design align with gmoney's own vision of timeless style.