The E-Myth Revisited

In The E-Myth Revisited, legendary entrepreneur and small business thought leader, Michael Gerber, presents a revised and updated edition of the phenomenal bestseller that eliminates the myths about starting your own business. An instant classic, The E-Myth points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. The book walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way.