The Art of Closing the Sale
No matter how eloquent or passionate a salesperson you may be, no matter how friendly your smile or likable your personality, if you can't close the sale, your efforts yield nothing. The Art of Closing the Sale teaches the learnable skills that anyone can use to transform the sales process into a consistent win, by providing the tangible tips and industry insights you need to increase your reach and effectiveness in the market. This book offers readers a practical, proven, step-by-step process that any salesperson can follow--making sales faster and easier than ever before. Brian Tracy’s book is an absolute must-read for every sales professional seeking to boost their career and create a future of success.
Through The Art of Closing the Sale CD, you'll discover:
The characteristics of the top salespeople – develop these and you'll be among that prestigious group
The psychology of closing: master this and closing sales becomes a breeze
How to handle any objection so you can keep the sales conversation moving forward
The right words to use, every time
Buying signals and how to recognize them
What you can do immediately to overcome initial sales resistance
Techniques for separating willingness to buy from ability to buy – find your real buyers quickly and easily
How to sell higher-priced products against lower-priced competitors (and why price doesn't really matter)
9 different closing techniques that work in any and every situation
Table of Contents