To achieve entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand, but how do you do that? For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right time. Surge shares the 5-step process for identifying trends in your marketplace. After reading from-the-trenches stories and the no-nonsense approach in Surge, you will realize you don't need to wait for a lucky break. You can make it yourself.