Sara Fagen

Sara Fagen

Formal First Name
9/15/1974 - present

Sara Fagen is the Co-Founder and Chief Executive Officer of Deep Root Analytics, a leading technology company based in Arlington, Virginia. She is also the Co-Founder of Resonate Insights, a real-time consumer intelligence platform headquartered in Reston, Virginia. Before branching out as an entrepreneur, Fagen had a successful career in campaign politics and government. She served as a partner at DDC Public Affairs, where she helped clients solve some of their toughest public affairs and political challenges.

Professional Experience

Academic History


  • Fagen served as White House Political Director for President George W. Bush.
  • She was involved in helping enact some of President Bush’s most significant legislative accomplishments.
  • She played a key role in the President’s 2004 re-election campaign, in which she served as a senior strategist directing opinion research and paid media.
  • The Wall Street Journal called her a “data whiz,” saying, “As a top strategist for the 2004 Bush-Cheney re-election efforts, Fagen helped perfect political micro-targeting.”