Malcolm Timothy Gladwell is a celebrated author, journalist, and public speaker. Detective of fads and emerging subcultures, his work is ousting the common understanding of bias, race, crime, consumers, food, marketing, and intelligence. A New Yorker staff writer since 1996, Gladwell visits infomercial set kitchens and obscure laboratories, for that has become a star lecturer and bestselling author. Sparkling with curiosity, undaunted by difficult research, Gladwell uncovers truths hidden in strange data. He has been named one of the 100 most influential people by TIME magazine and one of the Foreign Policy’s Top Global Thinkers.