Jeff Zirlin

Jeff Zirlin

Formal First Name
Jeffrey (Jeff)
Nick Name
The Jiho

Jeff Zirlin, popularly known as The Jiho, is the Co-Founder and Growth Lead at Sky Mavis, a technology-focused game studio behind the non-fungible token game, Axie Infinity. Sky Mavis’s Axie Infinity is the #1 game on Ethereum by daily and monthly active users. Jeff is responsible for Sky Mavis’s growth and community development. He spearheads community growth experiments, incentive and token design, and strategic collaborations. A lifelong gamer and collector, he has been involved in the NFT space since 2017. Jeff is one of Fortune’s NFTy 50 in 2021.

Professional Experience

Academic History


  • At Sky Mavis, Jeff and his team build the tech stack that powers blockchain games and turns them into complex digital nations.

  • Jeff was a member of a top-ranked USA Horde guild in vanilla World of Warcraft.

  • At Yale, he wrote his thesis on the ideological origins of Alexander Hamilton's debt restructuring plan.