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Rochester is known as the “Flour City” and the “Flower City.” These nicknames arose in the early 1800s when the town boasted both a thriving mill industry and profitable seed trade. . It is also known for many things but the one rare and beautiful aspect of the City, its large flower gardens. Lilacs in particular, grow in The Flower City's own Highland Park, where a festival is held annually to celebrate the bloom of these flowers every summer.