LikeFolio's mission is to track consumer behavior on Main Street before it becomes news on Wall Street

  • Tracks both mentions and sentiment
  • Has built a keyword list for each of the companies it tracks (Brand-Mapping Database)
  • Has a partnership with Twitter to get full access to all historical and real-time tweets
  • Analyzes each tweet on multiple dimensions
    • Purchase Intent
    • Negative Sentiment
    • Positive Sentiment
  • Aggregates into 3 key metrics for each brand
    • Brand Mention Volume
    • Consumer Happiness
    • Purchase Intent
  • Provides earnings guidance on each company