Generation X

Nick Name
Gen X
Parent term
Generation X, also known as Gen X, is the demographic cohort following the baby boomers and preceding the millennials. Often referred to as the latchkey generation, Gen Xers were often left unsupervised while their parents were working. This generation was hit particularly hard in the recession, but recovered the most in the downturn. Gen Xers are often characterized by high levels of skepticism, and the best level of education with bachelor’s degree or higher. They also still read newspapers, magazines, listen to the radio, and watch TV, but are also digital and technology savvy. Most members of Generation X are the children of the Silent Generation and early boomers.

  • Born 1961 - 1981
  • Children during the "Consciousness Revolution"
  • Adults during the Culture Wars and 90s Boom
  • Boomer parents may have given the kids too much leeway
    • "let the kids raise themselves & figure things out on their own"
    • focus on being well off financially (vs happy life)
    • Now Gen Xers raise their kids very closely (sheltered kids)
  • Famous member include:
  • Not a homogeneous group - feel like they are not part of a group
    • Huge income disparity
    • very individualistic
  • Not afraid to take risks
    • Wiling to try again if they fail
    • Believe in personal impowerment
  • Known for wearing sunglasses and black colors
  • 13th US generation (Bad luck)