Publications

The Internet Advertising Report

Type
Link
Cost
Paid
Published
1997

The explosive growth of the Internet has fueled speculation about its potential as an advertising medium. The Internet Advertising Report highlights demographics, market size, spending levels, growth forecasts, and advertising strategies to make this a success. From a roundup of some of the best Net ads today to profiles of emerging Web companies, The Internet Advertising Report is the most thorough and intelligent resource available on one of the hottest topics on the Net.

The Internet Advertising Report offers a thorough review of today's current Web advertising by answering the following questions:

  • Who are the biggest advertisers?
  • What sites generate the greatest ad revenue?
  • How do the best Web sites attract users and advertisers?
  • How much is spent on Web advertising?
  • How fast will spending grow?
  • What advertising works and what doesn't?