People

Valeria Benitez Florez

Valeria Benitez Florez

Formal First Name
Valeria

Valeria Benitez Florez is Co-Founder and Design & Experience Lead at Pocket Network, a decentralized infrastructure that uses cost-efficient economics to coordinate and distribute data and scale. Pocket Network is a software startup building a universal, decentralized API protocol for blockchains. In her role, Valeria leads the brand development and user experience across web properties, as well as any pocket applications, developed in-house. She also manages the creation and usage of brand assets across media channels to ensure a consistent and high-quality feel for the Pocket Network ecosystem. Prior to co-founding Pocket Network, she worked as a Designer for RChain Cooperative and EcoBike Limited where she designed different UX concepts from scratch and worked on the completed update of the UI-UX design.

EARLY CAREER

  • Valeria worked as an Industrial Engineer for RnR Associates where she worked in different stages of the complete product development.

  • She has experience creating conceptualizations of various product designs using Adobe Photoshop designed logos.

  • She was a UI Designer for TimeSet where she created rapid prototyping and wireframing for development teams.


EDUCATION

  • Bachelor's Degree, Industrial and Product Design, Pontifical Javeriana University


MEDIA

  • Valeria has appeared as a guest on Real Vision.