Decision Fish

Entity Type
Founding Date

Decision Fish helps organizations apply behavioral economics to create positive behavior change, create original financial content, and provide training and personal financial coaching. It develops online tools to aid consumers' financial decision-making with measurable individual and social benefits. Decision Fish also provides coaching services including decision coaching, simulations, scenario analysis, cost-benefit analysis, decision trees, and bespoke decision tools.


  • Decision Consulting and Coaching
  • Financial Wellness for YOU
  • Financial Wellness for ORGANIZATIONS
  • Financial Wellness Workshops