The 22 Immutable Laws of Marketing
In The 22 Immutable Laws of Marketing, world-renowned marketing consultants and bestselling authors Al Ries and Jack Trout share that there has to be laws of marketing that must be followed to launch and maintain winning brands. Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products.
THE 22 IMMUTABLE LAWS OF MARKETING
The Law of Leadership
The Law of the Category
The Law of the Mind
The Law of Perception
The Law of Focus
The Law of Exclusivity
The Law of the Ladder
The Law of Duality
The Law of the Opposite
The Law of Division
The Law of Perspective
The Law of Line Extensions
The Law of Sacrifice
The Law of Attributes
The Law of Candor
The Law of Singularity
The Law of Unpredictability
The Law of Success
The Law of Failure
The Law of Hype
The Law of Acceleration
The Law of Resources