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Investing is about being reasonable, not a genius

Cliff Asness
I used to think that being great at investing long-term was about genius. Genius is still good, but more and more I think ti's about doing something reasonable, that makes sense, and then sticking to it with incredible fortitude through the tough times

  • You don't have to be a genius to be a good long-term investor
  • But to be a good long-term investor, you need to be able to avoid behavioral traps and stick with a reasonable plan

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