What's in It for Them?
In What's in It for Them?, entrepreneur and market extraordinaire Joe Polish faces the problem of personal and professional disconnection head-on, offering entrepreneurs a heart- and mind-expanding guide on how to thrive in business without neglecting their relationships. The book is divided into 9 principles that – when absorbed and applied – will enhance everything you do in life for one simple reason: everything you do in life involves other people. It explains Polish’s one-of-a-kind approach to rapport-building, with specific action steps after each chapter and exercises that will give you the push you need to get out of your comfort zone.
A GUIDE ON HOW TO:
Deepen rapport and connect with others by identifying and reducing their suffering
Update Dale Carnegie’s insights to win the right friends and influence the right people
Overcome others’ intimidation tactics to find true appreciation in relationships
Build character for better results than capabilities can ever give on their own
Use basic marketing principles to find true love
Protect your efforts from the “takers” of the world
SELECT BOOK REVIEWS
"In his new book “What’s In It for Them?” author Joe Polish draws on his massive success in business relationships to guide readers to a better future... This book is a game changer for readers who embrace Joe’s insights and take the practical steps he offers."
—BJ Fogg, Author & Behavioral Scientist at Stanford University
"Joe Polish outlines the game plan for success AND peace of mind that anyone can adopt via the radical concept of generosity. He shows you how to make the world a better place and become wealthy without sacrificing your soul."
—Chris Voss, CEO & Founder of The Black Swan Group, Author of Split the Difference
"Joe’s welcoming smile belies a keen intellect and a wickedly, funny sense of humor... We also know doing so can be difficult. The first domino to truly connect is Joe’s book."
—Paul Johnson, American Politician and Former Mayor of Phoenix
"Joe’s book provides priceless, actionable, step-by-step strategies that you can start using right away to build better relationships, live a better life and create positive change and impact in the world."
—Roland Frasier, Co-founder & Principal of 5 different Inc. Magazine fastest growing companies
"This is a must-read book for anyone looking to develop deeper, more meaningful relationships by serving first and becoming that person that people always answer the phone for."
—Ryan Levesque, 5-time Inc. 5000 CEO & #1 National Bestselling author of ASK and CHOOSE